JC Coaching

In a previous post I mentioned that I recently came across the works of Greg Kuhn, author of the “Why Quantum Physicists” series while looking for the missing piece of the manifestation puzzle.  As I continue to read his material I am getting a broader understanding of why using “the old approach” of causality (cause and effect) does not work for most people, which helps to explain why many people fail to manifest their goals, be they to lose weight, make more money, improve their relationships, get healthier, etc.

Have you ever bought into an advertisement for weight loss program or product that promised to help you lose all that excess fat in a relatively short period of time?  What about an advertisement or offer for a money-making program that promised to make you rich?  A pill or drug that promised to make you healthier?  We’re constantly being bombarded with ads that promise us a better life in one aspect or another, and we’re constantly buying into them.

Every single product that we buy, we buy it because we want to believe what the ads say. We want to believe that this pill will help us burn fat, that this exercise program will help us shed pounds, that this investment will help us make more money, that this cream will reverse aging and keep our skin looking young, that this hair product will give us shinier hair.  We hear the promise that it will deliver the results we want, and we hear testimonies of people for whom it has worked.  So we buy into it, and hope that it will deliver the same results for us.

We start the program/ regime / treatment usually hopeful and many times skeptical.  “I’ll give it a try,” – we say – “maybe this is the one.” Only to discover that in spite of all the hype about it and all the people for whom it seemed to work, it did not work for us. Then we conclude that either the makers of the product were lying or probably paid people to say that it works, or something must be wrong with us and that’s the reason it didn’t work for us.

But according to Greg, the problem is not in the product itself or in the makers of the product.  The problem is in our perception, and it is the context that we assign to the product or program that makes all the difference in the world.  The issue is that we have failed to believe that the product or program will actually work for us.  We wanted to believe it, but we failed to believe it, and as a result it did not work.

I was very skeptical of Greg’s explanation at first, but the more I thought about it the more sense it made.  I started looking back at all the things I had tried in the past, all the products and programs which I bought into, and analyzed my mental state at the time when I purchased them.  Some of these products or programs worked for me, and some of them didn’t, so my goal was to identify the difference in my mental state between the two groups.

To my surprise I discovered that the products I purchased with the intent of “giving it a try” did not work for me at all, while those that I was convinced would work for me did!  At the same time, I searched my memory archives for people who had not been successful using a product that had worked for me, and sure enough I recall them saying that they were going to “give it a go and see what happens.”  Subsequently, the product failed to deliver the desired results for them, even though it had worked for me.

What does this all mean?  The way I see it, it means that it really isn’t about the products or programs or ideas or plans or methods we use to reach our goals or accomplish anything. Rather, it is about our beliefs surrounding those things that will determine whether they will work for us or not.  In other words, all of these products, programs, plans, methods, have a placebo effect on us, and they will work for us only if we truly believe they will work.

This was a game changer for me.  This meant that I was going about it all wrong and that there was some internal work I needed to do prior to deciding whether I was going to buy into the next thing, whatever it was.  In a future post I will share with you what this work is, and how I’m going about it. Stay tuned!

In the meantime, do you have any comments or input you would like to share?  Please drop me a line in the comments box below or email me directly at jc@effect180.com.  I’d love to hear from you!

To your success!

JC